Psychology at Work

We harness the power of psychology and science of Human Factors to help organisations operate safely and perform at their best. Our unique expertise can help you elevate your organisation to high-performance functioning, by integrating talent, teams and technology. Our aim is to help your organisation succeed by realising the immense potential in your human capital.
About us
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ABOUT US

Cydel was founded by organisational psychologists with deep expertise in aviation human factors, safety science, work and sports psychology. We have coached elite performers to achieve peak performance, trained high performance teams, and worked in partnership with top management to influence both organisational and safety culture.

Our unique blend of expertise and our experience in large organisations in managerial positions enable us to understand the challenges faced by both employees and managers.

OUR APPROACH

Bespoke

Practical & Simple

Evidence
Based

Engaging & Fun

OUR SERVICES

Consultancy

Bespoke, Practical, Evidence-based

Every organisation is unique. We seek to understand how your talent, team, technology and organisational factors interact, in order to develop bespoke solutions tailored to address your organisation’s needs.

We seek simplicity in our solutions - integrating them into well-designed processes and evidence-based solutions that are easy to implement. We help your organisation develop sustainable solutions that endure beyond our consultancy engagement.

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Training

Engaging, Applied and Scientifically Backed

Learning is most effective when it is both interactive and fun. Whether training is conducted online or face-to-face, we incorporate games, interactive exercises, discussions and case studies, because we all learn best when we are happy and engaged.

Our training is developed based on psychology, behavioural science, sports science, human factors and latest research findings spanning across industries. We teach participants to apply skills that are practical and scientifically backed.

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OUR CLIENTELE

We are based in Singapore, and work with global and local organisations and businesses across wide-ranging industries, in particular those where high-reliability is critical and high risks are prevalent. This includes the aviation and transport, healthcare, infrastructure and industrial sectors.

OUR TEAM

We are a people-first, performance-led and partnership-oriented team.

Delicia Ser

Managing Partner

Delicia has more than two decades of experience as an aviation and organisational psychologist in the aviation and security industry. She is well versed in talent assessment and selection, organisational and safety culture, performance coaching for peak performance, and developed the human factors training programme for the Republic of Singapore Air Force. She has also conducted many safety investigations as a human factors expert in the Air Force, and notably was part of the Singapore Airlines SQ006 investigation team.

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Cheng Chin Yi

Partner

Chin Yi has more than two decades of experience as an aviation and organisational psychologist in the aviation and security industry. She has a wealth of expertise and experience in the areas of talent assessment and selection, performance management, resilience and adaptability training and human factors and safety. Notably, Chin Yi was the brains of the adaptability, innovative and resilience (AIR) programme for the Republic of Singapore Air Force, has designed and implemented talent assessment systems for the Republic of Singapore Air Force, and developed a very successful cognitive assessment test for air traffic controllers and pilots that is currently used in the RSAF.

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CONTACT US

Feel free to reach out to us!

    info@cydel.co

    Copyright © 2023 – Cydel – All rights reserved.

    Delicia SER

    Managing Partner

    Delicia has more than two decades of experience as an aviation and organisational psychologist in the aviation and security industry. She is well versed in talent assessment and selection, organisational and safety culture, performance coaching for peak performance, and developed the human factors training programme for the Republic of Singapore Air Force. She has also conducted many safety investigations as a human factors expert in the Air Force, and notably was part of the Singapore Airlines SQ006 investigation team.


    Her key professional expertise and past experience include:

    •        Design of cognitive and personality assessment tests, and development talent selection systems and assessment centres, specialising in pilot and aircrew selection,
    •        Data analytic techniques for elucidating survey data, and validation of talent assessment tools,
    •        Assessment of organisational and safety culture, and working in partnership with senior management for culture change,
    •        Performance coaching, including developing resilience, stress management and coping, mindfulness and breathing techniques for peak performance and optimal health,
    •        Design of human factors, crew resource management, behavioural safety programmes for enhancing workplace safety,
    •        Safety investigation techniques focusing on human factors, aviation psychology and culture,
    •        Provision of post-accident psychological management support to units and organisations involved in crisis.
    Education:
    Delicia received her BSc (Honours) in from the University of Sheffield, UK, and MSc in Applied Psychology from Cranfield University, UK.

    Professional Accreditation and Certifications:
    •        Oxygen Advantage Certified Trainer by Oxygen Advantage
    •        Certified in personality assessments include 16PF, NEO-PIR, OPQ, ADEPT (AON CUT_E)
    •        Mindfulness-Based Stress Reduction
    •        Developing Resilience in the Face of Adversity (NUS & University of Pennsylvania)
    •        Critical Incident Stress Management (University of Maryland & ICISF)
    Linkedin

    CHENG Chin Yi

    Partner

    Chin Yi has more than two decades of experience as an aviation and organisational psychologist in the aviation and security industry. She has a wealth of expertise and experience in the areas of talent assessment and selection, performance management, resilience and adaptability training and human factors and safety. Notably, Chin Yi was the brains of the adaptability, innovative and resilience (AIR) programme for the Republic of Singapore Air Force, has designed and implemented talent assessment systems for the Republic of Singapore Air Force, and developed a very successful cognitive assessment test for air traffic controllers and pilots that is currently used in the RSAF.


    Her key professional expertise and past experience include:

    •        Design of cognitive and personality assessment tests, and development talent selection systems and assessment centres, specialising in scholarship assessments and pilot and air traffic controller selection,
    •        Development of performance management systems and
    •        Assessment of organisational and safety culture, and developing interventions in partnership with management for culture change,
    •        Performance coaching, including developing adaptability in uncertainty, teamwork and decision making under stress, performance maximisation techniques, mental health awareness, stress management and coping, and paracounselling techniques,
    •        Design of human factors, crew resource management, behavioural safety programmes for enhancing workplace safety,
    •        Design and development of human factors analysis engines within safety reporting systems for ease of reporting and analyses,
    •        Safety investigation techniques focusing on human factors, aviation psychology and culture.
    •        Provision of post-accident psychological management support to units and organisations involved in crisis, with notable involvement provision of crisis support to Singapore Airlines after the SQ006 crash.
    Education:
    Chin Yi received her BSc (First Class Honours) in from the University of Sheffield, UK, and MSc in Occupational Psychology from University of Leicester, UK.

    Professional Accreditation and Certifications:
    • Certified in personality assessments include 16PF, NEO-PIR, OPQ
    • Mindfulness-Based Stress Reduction
    • Developing Resilience in the Face of Adversity (NUS & University of Pennsylvania)
    • Critical Incident Stress Management (University of Maryland & ICISF)
    Linkedin